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Not Another Perfume

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FOR THOSE WHO GET IT

Early access to limited drops and future releases.
Perfume · 30% oil · Made in England

Not another perfume.

Three scents, made in small batches in the UK in runs of 100. Priced to be worn, not saved for best.

The idea

How do you make something feel like nothing else on the shelf, without making it feel like only certain people are allowed to buy it?

That is the question we started with, and the one we are still chasing. Not Another Perfume is three friends with one shared obsession: detail.

The consultation

Find your fragrance.

Take the fragrance quiz and we will work out which scent suits you. A few quick questions, like a private consultation without the counter.

Take the quiz
Why it is different

Four things most houses will not do.

The number is the recipe

The number in each name is how many ingredients went into the bottle.

Perfume, not eau de parfum

Around 30% oil, so it lasts longer and sits closer to the skin.

Cast by hand

The concrete cap, the wooden box, the linen bag. No two caps are the same.

Made in runs of 100

Numbered as they go. When a batch sells out, we start the next.

The details you keep.
In the box

The details you keep.

Every bottle arrives in a wooden box, wrapped in a linen bag, topped with a cap cast by hand from concrete. None of it is made to look expensive. It is made to be used every day and still feel right.

It is the kind of detail you only notice up close, which is the kind we care about most.

Small batch, made in the UK

Made the same stubborn way.

Three friends, one obsession.
The story

Three friends, one obsession.

One of us spent years running perfume companies, watching the word luxury get used as an excuse to charge more for less. One spends his nights making rooms full of people dance. One cannot leave a single detail alone.

Three very different people, with one thing in common: detail. We do not put our names on the bottle, because we would rather the perfume did the talking.

We guide it. They build it.
How it is made

We guide it. They build it.

Every scent starts with us: the idea, the mood, the feeling we are chasing. We hand that brief to Robertet, one of the most respected fragrance houses in the world, and they turn it into the formula.

Then it comes home. Mixed, filled, capped and labelled by hand in England, in runs of 100 and numbered as they go.

Read the full story
Not sure where to start?

Three samples. Thirty pounds.

Three 2ml samples, the whole range in miniature. Live with them for a week, then redeem the full £30 against your first bottle.

Add the Discovery Set · £30
In their words

What buyers say.

4.8 · 16 reviews across the range
★★★★★
Pepper Noir scent is very spicy and unique - I haven’t found a scent like it anywhere else. You can tell the team puts a lot of time and craftsmanship into these bottles
Audrey BPEPPER NOIR 31
★★★★★
I haven’t bought cologne since high school, NAP has now changed my view on smelling good.
Mike McPEPPER NOIR 31
★★★★★
Pepper Noir is my new smell… So good
Mikey MPEPPER NOIR 31
★★★★★
I got Pepper Noir for my boyfriend as a gift and I honestly love it on him. It smells so sexy, unique and really suits him. I even steal it for myself sometimes because I love the scent that much. Such a good choice and I’ll definitely be buying it again and trying the others.
Sami PPEPPER NOIR 31
★★★★★Verified
1 spray lasts for days - its my new favorite scent by far!! Packaging and design is right on point. Absolutely love it… and so does my wife ;)
ChrisPEPPER NOIR 31
★★★★★
I love how these smell I think I like the smoke show the best
Dalton TSMOKE SHOW 59
★★★★★
Hard to decide however smoke show is my fave
Alyssa JSMOKE SHOW 59
★★★★★
I can’t decide if Lovers Aoud or Pepper Noir is my favorite
Tiff NLOVERS AOUD 47
★★★★★
I cannot stop talking about Lovers Aoud, I get so many compliments on this fragrance.
David CLOVERS AOUD 47
★★★★★Verified
Great way to try out these amazing perfumes
Harry BoxerTHE DISCOVERY SET
★★★★★Verified
Stunning, unique smells and packaging
JessTHE DISCOVERY SET
★★★☆☆Verified
The scents are okay, the longevity is poor
AnonymousTHE DISCOVERY SET
★★★★★Verified
I recently received the discovery set as a giveaway prize, and it exceeded all my expectations. Every fragrance in the discovery set is a unique masterpiece, far from ordinary scents. The quality is exceptional, featuring impressive projection and long-lasting performance throughout the day. It is the perfect way to experience the brand's incredible craftsmanship.
Michela FrancoTHE DISCOVERY SET
★★★★★Verified
The samples arrived promptly in really nice packaging - linen pouch and a £20 voucher off an order. The samples are generous and I've tried all three fragrances, all are great, but I am leaning towards Pepper Noir.
Stuart FrancisTHE DISCOVERY SET